Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Rhyl (/rɪl/; Welsh: Y Rhyl, pronounced [ə ˈr̥ɨl]) is a seaside resort and community in the Welsh county of Denbighshire. It lies within the historic boundaries of Flintshire, on the north-east coast of Wales at the mouth of the River Clwyd (Welsh: Afon Clwyd). To the west is the suburb of Kinmel Bay and the resort of Towyn beyond, to the east Prestatyn, and to the south Rhuddlan. At the 2011 Census, Rhyl had a population of 25,149, with Rhyl-Kinmel Bay having 31,229. The Abergele–Rhyl–Prestatyn conurbation numbers over 60,000. Once an elegant Victorian resort, an influx from Liverpool and Manchester after the Second World War changed the town's face. It had declined sharply by 1990, but has since been improved by major regeneration investments. Several million pounds of European Union funding to the Welsh Government has gone on developing the seafront.