Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Rugby is a market town in Warwickshire, England, close to the River Avon. The town has a population of 70,628 (2011 census) making it the second-largest town in the county. The town is the main settlement within the larger Borough of Rugby which has a population of 100,500 (2011 census).
Rugby is on the eastern edge of Warwickshire, near the borders of Leicestershire and Northamptonshire. It is 83 miles (134 km) north of London, 30 miles (48 km) east-southeast of Birmingham, 11 miles (18 km) east of Coventry, and 19 miles (31 km) south southwest of Leicester.
Rugby was a small rural market town until the mid-19th century, when the siting of a major railway junction at the town spurred the development of manufacturing and engineering industry, and the rapid growth of population.
Rugby School, an independent school situated in the town, is the birthplace of Rugby football, which according to legend, was invented in 1823, by a Rugby schoolboy William Webb Ellis. The school was founded in 1567, and rose to national prominence as a public school in the 18th century.