Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Rushden is a market town and civil parish in the East Northamptonshire district in Northamptonshire, England.
The parish of Rushden covers an area of some 9,000 acres (36.42 km2), and is part of the district of East Northamptonshire. The population of Rushden is 29,272 (Census 2011), making it the fifth largest town in the county. The Rushden-Higham urban area, which includes the adjoining town of Higham Ferrers, has an estimated population of 36,410. The estimated population of Rushden in 2015 was 30,282.