Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Rutland (/ˈrʌtlənd/) is a landlocked county in the East Midlands of England, bounded to the west and north by Leicestershire, to the northeast by Lincolnshire and the southeast by Northamptonshire.
Its greatest length north to south is only 18 miles (29 km) and its greatest breadth east to west is 17 miles (27 km). It is the smallest historic county in England and the fourth smallest in the UK as a whole. Because of this, the Latin motto Multum in Parvo or "much in little" was adopted by the county council in 1950. It has the smallest population of any normal unitary authority in England. Among the current ceremonial counties, the Isle of Wight, City of London and City of Bristol are smaller in area. The former County of London, in existence 1889 to 1965, also had a smaller area. It is 323rd of the 326 districts in population.
The only towns in Rutland are Oakham, the county town, and Uppingham. At the centre of the county is Rutland Water, a large artificial reservoir that is an important nature reserve serving as an overwintering site for wildfowl and a breeding site for ospreys.
Rutland's older cottages are built from limestone or ironstone and many have roofs of Collyweston stone slate or thatch.