Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
The Metropolitan Borough of Solihull is a metropolitan borough of the West Midlands, in west-central England. It is named after its largest town, Solihull, from which Solihull Metropolitan Borough Council is based. For Eurostat purposes it is a NUTS 3 region (code UKG32) and is one of seven boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region. Much of the large residential population in the north of the borough centres on the communities of Castle Bromwich, Chelmsley Wood, Fordbridge, Kingshurst, Marston Green and Smith's Wood. In the south are the town of Solihull, its sub-town of Shirley and the large villages of Knowle, Dorridge, Meriden and Balsall Common.
Since 2011, Solihull has formed part of the Greater Birmingham & Solihull Local Enterprise Partnership along with neighbouring authorities Birmingham, Bromsgrove, Cannock Chase, East Staffordshire, Lichfield, Redditch, Tamworth and Wyre Forest.