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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
South Wales (Welsh: De Cymru) is a loosely defined region of Wales bordered by England to the east and mid Wales to the north. It has a population of around 2.2 million, almost three-quarters of the whole of Wales, including 400,000 in Cardiff, 250,000 in Swansea and 150,000 in Newport. Generally considered to include the historic counties of Glamorgan and Monmouthshire, south Wales extends westwards to include Carmarthenshire and Pembrokeshire. In the western extent, from Swansea westwards, local people would probably recognise that they lived in both south Wales and west Wales.[1] The Brecon Beacons National Park covers about a third of south Wales, containing Pen y Fan, the highest British mountain south of Cadair Idris in Snowdonia.
