Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
South West Englandis one of nine officialregions of England. It consists of the counties ofBristol,Cornwall(including theIsles of Scilly),Dorset,Devon,Gloucestershire,SomersetandWiltshire. Large cities and towns in the region includeBristol,Bournemouth,Cheltenham,Exeter,Gloucester,PlymouthandSwindon. It is geographically the largest of the nine regions of England covering 9,200 square miles (23,800 km2),but the third least-populous, with approximately five million residents.
The region includes theWest Countryand much of the ancient kingdom ofWessex. It includes two entirenational parks,DartmoorandExmoor(a small part of theNew Forestis also within the region); and fourWorld Heritage Sites:Stonehenge, theCornwall and West Devon Mining Landscape, theJurassic Coastand theCity of Bath. The northern part of Gloucestershire, nearChipping Campden, is as close to the Scottish border as it is to the tip of Cornwall.The region has by far the longest coastline of any English region.
The region is at thefirst levelofNUTSforEurostatpurposes. Key data and facts about the region are produced by theSouth West Observatory. Following the abolition of theSouth West Regional AssemblyandGovernment Office, local government coordination across the region is now undertaken bySouth West Councils.
The region is known for its richfolklore, including the legend ofKing ArthurandGlastonbury Tor, as well as its traditions and customs. Cornwall has its own language,Cornish, and some regard it as aCeltic nation. The South West is known forCheddar cheese, which originated in theSomersetvillage ofCheddar; Devoncream teas,crabs,Cornish pasties, andcider. It is home to theEden Project,Aardman Animations, theGlastonbury Festival, theBristol International Balloon Fiesta,trip hopmusic and Cornwall'ssurfingbeaches. The region has also been home to some of Britain's most renowned writers, includingDaphne du Maurier,Agatha ChristieandEnid Blyton, all of whom set many of their works here, and the South West is also the location ofThomas Hardy's Wessex, the setting for many of his best-known novels.