Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
South Yorkshire is a ceremonial and metropolitan county in England. It is the southernmost county in the Yorkshire and the Humber region and had a population of 1.34 million in 2011. It has an area of 1,552 square kilometres (599 sq mi) and consists of four metropolitan boroughs, Barnsley, Doncaster, Rotherham and Sheffield. South Yorkshire was created on 1 April 1974 as a result of the Local Government Act 1972. Its largest settlement is Sheffield.
Lying on the east side of the Pennines, South Yorkshire is landlocked, and borders Derbyshire to the west and south-west, West Yorkshire to the north-west, North Yorkshire to the north, the East Riding of Yorkshire to the north-east, Lincolnshire to the east and Nottinghamshire to the south-east. The Sheffield Urban Area is the tenth most populous conurbation in the United Kingdom, and dominates the western half of South Yorkshire with over half of the county's population living within it. South Yorkshire lies within the Sheffield City Region with Barnsley also being within the Leeds City Region, reflecting its geographical position midway between Yorkshire's two largest cities.
South Yorkshire County Council was abolished in 1986 and its metropolitan boroughs are now effectively unitary authorities, although the metropolitan county continues to exist in law. As a ceremonial county, South Yorkshire has a Lord Lieutenant and a High Sheriff.
South Yorkshire was created from 32 local government districts of the West Riding of Yorkshire (the administrative county and four independent county boroughs), with small areas from Derbyshire and Nottinghamshire.