Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Stafford (/ˈstæfərd/) is the county town of Staffordshire, in the West Midlands region of England. It lies about 15 miles (24 km) north of Wolverhampton, 15 miles (24 km) south of Stoke-on-Trent and 24 miles (39 km) north-west of Birmingham. The town population in 2011 was 68,472 and that of the wider borough of Stafford was 122,000, making it the third largest in the county after Stoke-on-Trent and Newcastle-under-Lyme.