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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Stafford (/ˈstæfərd/) is the county town of Staffordshire, in the West Midlands region of England. It lies about 15 miles (24 km) north of Wolverhampton, 15 miles (24 km) south of Stoke-on-Trent and 24 miles (39 km) north-west of Birmingham. The town population in 2011 was 68,472[1] and that of the wider borough of Stafford was 122,000, making it the third largest in the county after Stoke-on-Trent and Newcastle-under-Lyme.
