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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Staffordshire (/ˈstæfərdˌʃɪər, -ʃər/;[2] postal abbreviation Staffs.) is a landlocked county in the West Midlands of England. It borders Cheshire to the northwest, Derbyshire and Leicestershire to the east, Warwickshire to the southeast, West Midlands and Worcestershire to the south, and Shropshire to the west.
The largest settlement in Staffordshire is Stoke-on-Trent, which is administered as an independent unitary authority, separately from the rest of the county. Lichfield, a smaller settlement, is a cathedral city. Other major settlements include Stafford, Burton upon Trent, Cannock, Newcastle-under-Lyme, Rugeley, Leek, and Tamworth.
Smaller towns include Stone, Cheadle, Uttoxeter, Burntwood/Chasetown, Eccleshall, Biddulph, Penkridge and the large villages of Wombourne, Kinver, Tutbury, Alrewas, Barton-under-Needwood, Stretton and Abbots Bromley. Cannock Chase AONB is within the county as well as parts of the National Forest and the Peak District national park.
Wolverhampton, Walsall, West Bromwich and Smethwick are within the historic county boundaries of Staffordshire, but since 1974 have been part of the West Midlands county.
Apart from Stoke-on-Trent, Staffordshire is divided into the districts of Cannock Chase, East Staffordshire, Lichfield, Newcastle-under-Lyme, South Staffordshire, Stafford, Staffordshire Moorlands, and Tamworth.
