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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Suffolk (/ˈsʌfək/) is an East Anglian county of historic origin in England. It has borders with Norfolk to the north, Cambridgeshire to the west and Essex to the south. The North Sea lies to the east. The county town is Ipswich; other important towns include Lowestoft, Bury St Edmunds, Newmarket, and Felixstowe, one of the largest container ports in Europe.[2]
The county is low-lying but it has quite a few hills (especially more to the west), and has largely arable land with the wetlands of the Broads in the north. The Suffolk Coast and Heaths are an Area of Outstanding Natural Beauty.
