Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Surrey (/ˈsʌri/) is a county in South East England which borders Kent to the east, East Sussex to the southeast, West Sussex to the south, Hampshire to the west, Berkshire to the northwest, and Greater London to the northeast. With about 1.2 million people, Surrey is the 12th-most populous English county, the third-most populous home county, after Kent and Essex, and the third-most populous in the Southeast, after Hampshire and Kent.
Surrey is a relatively affluent county. It has the highest proportion of woodland of counties in England. It has four horse racing courses, and golf courses including the international competition venue at Wentworth.
Guildford is popularly regarded as the county town, although since 2020 Surrey County Council has been based at Woodhatch Place in Reigate, having previously been based at County Hall, Kingston-upon-Thames since 1893. Surrey is divided into eleven districts.