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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

​Swadlincote is a former mining town in the district of South Derbyshire, England. It borders the counties of Leicestershire and Staffordshire and is 5 miles (8 km) south-east of Burton upon Trent, 5 miles (8 km) north-west of Ashby-de-la-Zouch and 11.5 miles (19 km) south-west of Derby. It also covers Newhall, Oversetts, Midway and the villages of Church Gresley and Woodville, with the sub-district of Goseley, and has a population of 36,000.[2] Castle Gresley is 2 miles (3 km) to the south-west and Albert Village 1.5 miles (2 km) to the south.

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