Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Swindon (/ˈswɪndən/ (listen)) is the largest town in Wiltshire, South West England, lying between Bristol, 35 miles (56 kilometres) to the west, and Reading, the same distance to the east. The town is 71 miles (114 km) west of London. The population of the Swindon built-up area was 185,600 in 2011.
The Town Development Act 1952 led to a major increase in its population.
Swindon railway station is on the line from London Paddington to Bristol. Swindon Borough Council is a unitary authority, independent of Wiltshire Council since 1997. Residents of Swindon are known as Swindonians. The town is home to the offices of English Heritage, the Historic England Archive (formerly the National Monuments Record Centre) and the headquarters of the National Trust (all three are on parts of the site of the former Great Western Railway's Swindon Works), and the head office of the Nationwide Building Society.