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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Thetford is a market town and civil parish in the Breckland district of Norfolk, England. It is on the A11 road between Norwich and London, just east of Thetford Forest. The civil parish, covering an area of 29.55 km2 (11.41 sq mi), has a population of 24,340.[1]
There has been a settlement at Thetford since the Iron Age, and parts of the town predate the Norman Conquest; Thetford Castle was established shortly thereafter. Roger Bigod founded the Cluniac Priory of St Mary in 1104, which became the largest and most important religious institution in Thetford. The town was badly hit by the dissolution of the monasteries, including the castle's destruction, but was rebuilt in 1574 when Elizabeth I established a town charter. After World War II, Thetford became an "overspill town", taking people from London, as a result of which its population increased substantially.[2] Thetford was the headquarters of Tulip International, large-scale manufacturers of bacon, beef and pork until its closure in 2010.
Thetford railway station is served by the Breckland line and is one of the best surviving pieces of 19th century railway architecture in East Anglia.
