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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
The Metropolitan Borough of Walsall is a metropolitan borough in the West Midlands, England. It is named after its largest settlement, Walsall, but covers a larger area which also includes Aldridge, Bloxwich, Brownhills, Darlaston, Pelsall and Willenhall. It also serves as the post town for nearby Cannock Chase District and Lichfield District respectively.
The borough had an estimated population of 254,500 in 2007.[2]
The current boundaries were set as part of the provisions of the Local Government Act 1972, with a change to the north of the borough in 1994.[3] It is bounded on the west by the City of Wolverhampton, the south by the Metropolitan Borough of Sandwell, to the south east by the City of Birmingham, and by the Staffordshire districts of Lichfield, Cannock Chase and South Staffordshire to the east, north and northwest respectively. Most of the borough is highly industrialised and densely populated, but areas around the north and east of the borough are open space.
In 1986 the borough became an effective unitary authority when the West Midlands County Council was abolished. However it remains part of the West Midlands for ceremonial purposes, and for functions such as policing, fire and public transport.
