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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
The West Midlands is a metropolitan county and combined authority area in western-central England with a 2018 estimated population of 2,916,458,[3] making it the second most populous county in England after Greater London. It came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972, formed from parts of Staffordshire, Worcestershire and Warwickshire. The county itself is a NUTS 2 region within the wider NUTS 1 region of the same name. The county consists of seven metropolitan boroughs: the City of Birmingham, the City of Coventry and the City of Wolverhampton, as well as the boroughs of Dudley, Sandwell, Solihull and Walsall.
