Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
West Yorkshire is a metropolitan and ceremonial county in England. It is an inland and, in relative terms, upland county having eastward-draining valleys while taking in the moors of the Pennines. West Yorkshire came into existence as a metropolitan county in 1974 after the passage of the Local Government Act 1972 and has a population of 2.3 million.
West Yorkshire consists of five metropolitan boroughs (City of Bradford, Calderdale, Kirklees, City of Leeds and City of Wakefield) and is bordered by the counties of Derbyshire to the south, Greater Manchester to the south-west, Lancashire to the west and north-west, North Yorkshire to the north and east, and South Yorkshire to the south and south-east.
Remnants of strong coal, wool and iron ore industries remain in the county, having attracted people over the centuries, and this can be seen in the buildings and architecture. Major railways and two major motorways traverse the county, which also contains Leeds Bradford International Airport.
West Yorkshire includes the West Yorkshire Urban Area, which is the biggest and most built-up urban area within the historic county boundaries of Yorkshire.