Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Weymouth /ˈweɪməθ/ is a seaside town in Dorset, on the English Channel coast of England. Situated on a sheltered bay at the mouth of the River Wey, 11 kilometres (7 mi) south of the county town of Dorchester, Weymouth had a population of 53,068 as of 2018. It is the third largest settlement in Dorset after Bournemouth and Poole.
The history of the town stretches back to the 12th century and includes roles in the spread of the Black Death, the settlement of the Americas and the development of Georgian architecture. It was a major departure point for the Normandy Landings during World War II. Prior to local government reorganisation in April 2019, Weymouth formed a borough with the neighbouring Isle of Portland. Since then the area has been governed by Dorset Council. Weymouth, Portland and the Purbeck district are in the South Dorset parliamentary constituency, which elects one Member of Parliament: as of 2021, the Conservative Richard Drax.
A seaside resort, Weymouth and its economy depend on tourism. Visitors are attracted by its harbour and position, halfway along the Jurassic Coast, a World Heritage Site, important for its geology and landforms. Once a port for cross-channel ferries, Weymouth Harbour is now home to a commercial fishing fleet, pleasure boats and private yachts, while nearby Portland Harbour is the location of the Weymouth and Portland National Sailing Academy, where the sailing events of the 2012 Olympic Games and Paralympic Games were held.