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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Wiltshire (/ˈwɪlt.ʃər, -ʃɪər/;[1] abbreviated to Wilts) is a ceremonial county in South West England. It borders Gloucestershire to the north, Oxfordshire and Berkshire to the east, Hampshire to the south-east, Dorset to the south, and Somerset to the west. The largest settlement is Swindon, and Trowbridge is the county town.
The county has an area of 1,346 sq mi (3,490 km2) and a population of 720,060. The county is mostly rural, with the centre and south-west sparsely populated. After Swindon (183,638), the largest settlements are the city of Salisbury (41,820) and the towns of Chippenham (37,548) and Trowbridge (37,169). For local government purposes the county comprises two unitary authority areas: Swindon and Wiltshire.
Undulating chalk downlands characterize much of the county; the North Wessex Downs in the east, Salisbury Plain in the centre and Cranbourne Chase in the south. The north-west is part of the Cotswolds, a limestone area. The county's major rivers are both called the Avon: the northern Avon enters the county in the north-west and flows in a southwesterly direction before leaving it near Bradford-on-Avon; the southern Avon rises on Salisbury Plain, flows through Salisbury and then into Hampshire.
Salisbury Plain is noted for the Stonehenge and Avebury stone circles, which together are a UNESCO World Heritage Site, and other ancient landmarks. Much of the plain is a training area for the British Army. The city of Salisbury is notable for its medieval cathedral. Large country houses open to the public include Longleat, where there is also a safari park, and the National Trust's Stourhead.
