Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Wiltshire (/ˈwɪlt.ʃər, -ʃɪər/; abbreviated Wilts) is a historic and ceremonial county in South West England with an area of 3,485 km2 (1,346 square miles). It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. The county town was originally Wilton, after which the county is named, but Wiltshire Council is now based in the county town of Trowbridge. Within the county's boundary are two unitary authority areas, Wiltshire and Swindon, governed respectively by Wiltshire Council and Swindon Borough Council.
Wiltshire is characterised by its high downland and wide valleys. Salisbury Plain is noted for being the location of the Stonehenge and Avebury stone circles (which together are a UNESCO Cultural and World Heritage site) and other ancient landmarks, and as a training area for the British Army. The city of Salisbury is notable for its medieval cathedral. Important country houses open to the public include Longleat, near Warminster, and the National Trust's Stourhead, near Mere.