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CRM
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]
Wolverhampton (/ˌwʊlvərˈhæmptən/ (About this soundlisten)) is a city, metropolitan borough, and administrative centre in the West Midlands, England. At the 2011 census, it had a population of 249,470.[2][3] Natives of the city are called "Wulfrunians".
Historically part of Staffordshire, the city grew initially as a market town specialising in the wool trade. In the Industrial Revolution, it became a major centre for coal mining, steel production, lock making, and the manufacture of cars and motorcycles. The economy of the city is still based on engineering, including a large aerospace industry, as well as the service sector.[4]
