Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Wolverhampton (/ˌwʊlvərˈhæmptən/ (About this soundlisten)) is a city, metropolitan borough, and administrative centre in the West Midlands, England. At the 2011 census, it had a population of 249,470. Natives of the city are called "Wulfrunians".
Historically part of Staffordshire, the city grew initially as a market town specialising in the wool trade. In the Industrial Revolution, it became a major centre for coal mining, steel production, lock making, and the manufacture of cars and motorcycles. The economy of the city is still based on engineering, including a large aerospace industry, as well as the service sector.