Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Worcester (/ˈwʊstər/ (About this soundlisten) WUUS-tər) is a cathedral city in Worcestershire, England, 30 miles (48 km) south-west of Birmingham, 101 miles (163 km) west-north-west of London, 27 miles (43 km) north of Gloucester and 23 miles (37 km) north-east of Hereford. The population is about 100,000. The River Severn flanks the western side of the city centre, which is overlooked by Worcester Cathedral. The Battle of Worcester in 1651 was the final one in the English Civil War, where Oliver Cromwell's New Model Army defeated King Charles I's Royalists. Worcester is the home of Royal Worcester Porcelain, composer Edward Elgar, Lea & Perrins, makers of traditional Worcestershire sauce, University of Worcester, and Berrow's Worcester Journal, claimed as the world's oldest newspaper.