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CRM

​Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1]

CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6]

Worksop (/ˈwɜːrksɒp/ WURK-sop) is the largest town in the Bassetlaw district of the ceremonial county of Nottinghamshire in the East Midlands of England. Worksop lies on the River Ryton, and is located at the northern edge of Sherwood Forest. Worksop is located 19 miles (31 km) east-south-east of Sheffield, with a population of 41,820.[2] It lies close to Nottinghamshire’s borders with South Yorkshire, and Derbyshire.

Worksop, a market town, has become a commuter town as a result of its geographic location and ease of access to major motorways and rail links.

Worksop is known as the "Gateway to The Dukeries", because of the now four obsolete ducal principal sites of which were closely located next to each other, south of the town. These four ducal locations were; Clumber House, Thoresby Hall, Welbeck Abbey and Worksop Manor. Other houses such as Rufford Abbey and Hodsock Priory are also just a few miles away.

Worksop is twinned with the German town Garbsen.

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