Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM systems compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to best cater for their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company. According to Gartner, the global CRM market size is estimated at $69 billion in 2020.
Yorkshire (/ˈjɔːrkʃər, -ʃɪər/; abbreviated Yorks), formally known as the County of York, is a historic county of Northern England and the largest in the United Kingdom. Because of its great size in comparison with other English counties, functions have been undertaken over time by its subdivisions, which have also been subject to periodic reform. Throughout these changes, Yorkshire has continued to be recognised as a geographic territory and cultural region. The name is familiar and well understood across the United Kingdom and is in common use in the media and the military, and also features in the titles of current areas of civil administration such as North Yorkshire, South Yorkshire, West Yorkshire and the East Riding of Yorkshire.
Within the borders of the historic county of Yorkshire are large stretches of unspoiled countryside, particularly within the Yorkshire Dales, North York Moors and Peak District national parks. Yorkshire has been nicknamed "God's Own Country".
The emblem of Yorkshire is the White Rose of the English royal House of York, and the most commonly used flag representative of Yorkshire is the white rose on a blue field which, after nearly fifty years of use, was recognised by the Flag Institute on 29 July 2008. Yorkshire Day, held annually on 1 August, is a celebration of the general culture of Yorkshire, ranging from its history to its dialect.
Yorkshire is covered by different Government Office Regions. Most of the county falls within Yorkshire and the Humber while the extreme northern part of the county, such as Middlesbrough, Redcar, Holwick and Startforth, falls within North East England. Small areas in the west of the county are covered by the North West England region.