Jobs
Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Cannock (/ˈkænək/) is a town and the administrative centre of the Cannock Chase district, as of the 2011 census, it has a population of 29,018[1], and is one the most populous towns in the district of Cannock Chase in the county of Staffordshire in the West Midlands region of England.
Cannock lies to the north of the West Midlands conurbation on the M6, A34 and A5 roads, and to the south of The Chase, an Area of Outstanding Natural Beauty (AONB). Cannock is served by a railway station on the Chase Line. The town comprises four district council electoral wards and the Cannock South ward includes the civil parish of Bridgtown, but the rest of Cannock is unparished.
Cannock forms part of the Cannock Built-up Area (population 86,121 in the 2011 census)[2] which also includes Cheslyn Hay, Great Wyrley, Hednesford, Huntington, Heath Hayes and Wimblebury.[3]
