Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
North Yorkshire is a ceremonial county in the Yorkshire and the Humber and North East regions of England. It borders County Durham to the north, the North Sea to the east, the East Riding of Yorkshire to the south-east, South Yorkshire to the south, West Yorkshire to the south-west, and Cumbria and Lancashire to the west. Northallerton is the county town.
The county is the largest in England by land area, at 8,654 km2 (3,480 sq mi), and had a population of 1,158,816 in 2021. The largest settlements are Middlesbrough (148,215) in the north-east and the city of York (141,685) in the south. Middlesbrough is part of the Teesside built-up area, which extends into County Durham and has a total population of 376,663 in 2011. The remainder of the county is rural, and the largest towns are Harrogate (75,515) and Scarborough (59,505). For local government purposes the county comprises four unitary authority areas — Middlesbrough, North Yorkshire, Redcar and Cleveland, and York — and part of a fifth, Stockton-on-Tees. The local authorities of York and North Yorkshire are part of a combined authority of the same name, and the local authorities of the other three areas are part of the Tees Valley combined authority. The county was historically part of Yorkshire.
The centre of the county contains a wide plain, called the Vale of Mowbray in the north and Vale of York in the south. The North York Moors uplands lie to the east, and south of them the Vale of Pickering is separated from the main plain by the Howardian Hills. The west of the county contains the Yorkshire Dales, an extensive upland area which contains the source of the River Ouse/Ure and many of its tributaries, which together drain most of the county before reaching the Humber estuary in the south. The Dales also contain the county's highest point, Whernside, at 2,415 feet (736 m).