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Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Royal Tunbridge Wells (formerly, until 1909, and still commonly Tunbridge Wells) is a town in Kent, England, 30 miles (50 kilometres) southeast of Central London. It lies close to the border with East Sussex on the northern edge of the High Weald, whose sandstone geology is exemplified by the rock formation High Rocks. The town was a spa in the Restoration and a fashionable resort in the mid-1700s under Beau Nash when the Pantiles, and its chalybeate spring, attracted visitors who wished to take the waters.[2] Though its popularity as a spa town waned with the advent of sea bathing, the town still derives much of its income from tourism.[3] The prefix "Royal" was granted to it in 1909 by King Edward VII; it is one of only three towns in England with the title.
The town had a population of 59,947 in 2016, and is the administrative centre of Tunbridge Wells Borough and in the parliamentary constituency of Tunbridge Wells.
