Jobs
Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Wem is a market town and civil parish in Shropshire, England,[1] 9 miles (14 km) north of Shrewsbury and 9 miles (14 km) south of Whitchurch.
The name is derived from the Old English term wamm, meaning 'marsh".[2]
As a caput of a barony and a large manor and parish Wem was a centre for justice and local government for centuries, and the headquarters of the North Shropshire District Council until Shropshire became a unitary authority. From the 12th century revisions to the hundreds of Shropshire, Wem was within the North Division of Bradford Hundred until the end of the 19th century.[3][4]
It is considered that the landscape around the town may be the inspiration for Shakespeare's play 'As You Like It', a belief reflected in cultural programming in the town.[5]
