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Commercial Manager
What does a commercial manager do?
A commercial manager navigates the crossroads between business strategy and customer needs. Through careful decision-making and negotiation, they optimise their company's profitability. Understanding more about what a commercial manager does, can help you decide if this might be a good career choice for you.
What does a commercial manager do?
A commercial manager plays a strategic role in a business. Essentially, this means executing business strategies, which involves negotiating contracts, identifying potential markets, managing business risks andforecastingsales trends. It is a multifaceted role that requires a broad set of skills and a good understanding of the business landscape. Below, we go into detail on what a commercial manager does to implement these.
Develops business strategies
A commercial manager crafts strategic plans that align with the company's objectives, considering factors like market trends, competitive landscape and resource allocation. This entails analysing customer needs, market dynamics and business opportunities to develop strategies that can drive growth andprofitability.
Negotiates contracts
Contract negotiation is an integral part of the job. A commercial manager negotiates contracts with suppliers, customers and other stakeholders, ensuring the terms are favourable for their organisation. This task entails excellent negotiation skills and a thorough understanding of the legal aspects of contracts.
Identifies potential markets
Commercial managers research and identify new markets where the company can expand its business. This includes understanding market trends, customer behaviour and competitors in potential markets.
Managing business risks
Risk management is another crucial part of a commercial manager's job. They identify potential risks that may affectbusiness operations, profitability or reputation and devise strategies to mitigate these risks.
Weston-super-Mare (/ ... ˈmɛər/ ... MAIR) is a seaside town and civil parish in the North Somerset unitary district, in the county of Somerset, England. It lies by the Bristol Channel 20 miles (32 km) south-west of Bristol between Worlebury Hill and Bleadon Hill. Its population at the 2021 census was 82,418.
The area around the town has been occupied since the Iron Age. It was still a small village until the 19th century when it developed as a seaside resort. A railway station and two piers were built.[1] In the second half of the 20th century it was connected to the M5 motorway but the number of people holidaying in the town declined and some local industries closed, although the number of day visitors has risen.
Attractions include the Grand Pier, Weston Museum and The Helicopter Museum. Cultural venues include The Playhouse, the Winter Gardens and the Blakehay Theatre.
The Bristol Channel has the second largest tidal range in the world;[2] the low tide mark in Weston Bay is about 1 mile (1.6 km) from the seafront. The beach is sandy but low tide reveals areas of thick mud[3][4][5] which are dangerous to walk on. The mouth of the River Axe is at the south end of the beach. To the north of the town is Sand Point which marks the upper limit of the Bristol Channel and the lower limit of the Severn Estuary. In the centre of the town is Ellenborough Park, which is a biological Site of Special Scientific Interest (SSSI) due to the range of plant species found there.
