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Commercial Strategy Manager

A commercial strategy manager is responsible for driving the strategy for a unified planning process and integrating a feedback loop. They also embed account segmentation as part of planning processes and general commercial strategy. In addition, they assist the brand teams to commercialize brand plans and focus on execution. A strategy manager, on the other hand, is responsible for developing long-term business strategies to support growth and revenue, identifying weaknesses or opportunities in ongoing strategies and analyzing and assessing internal processes and market trends. They also review business strategies and goals to identify opportunities for growth and determine where company strategy is working and where it could improve.