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Data Analysis

Data analysisis the systematic process of inspecting, cleansing, transforming, and modeling data to discover useful information, draw conclusions, and support decision-making1. It involves applying various techniques and tools to extract meaningful insights from raw data, helping in understanding patterns, trends, and relationships within a dataset2.

Key Principles of Data Analysis

  1. Data Collection: Gathering relevant data from various sources. This can include internal sources like a company's CRM software or external sources like government records or social media APIs1.

  2. Data Cleaning: Preparing the data for analysis by removing duplicates, reconciling inconsistencies, and standardizing data formats1.

  3. Data Analysis: Manipulating the data using various techniques to find trends, correlations, outliers, and variations1.

  4. Interpretation: Interpreting the results to see how well the data answers the original question and making recommendations based on the data1.

Types of Data Analysis

  1. Descriptive Analysis: This type of analysis helps describe or summarize quantitative data by presenting statistics. It answers the question, “what happened?”1.

  2. Diagnostic Analysis: This analysis determines the “why” behind the data. It answers the question, “why did it happen?”1.

  3. Predictive Analysis: Uses data to form projections about the future. It answers the question, “what might happen in the future?”1.

  4. Prescriptive Analysis: Uses insights from the first three types of analysis to form recommendations for future actions. It answers the question, “what should we do about it?”

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Understanding Data Analysis

​Northallerton (/nɔːrˈθælərtən/ nor-THAL-ər-tən) is a market town and civil parish in North Yorkshire, England. It is near the River Wiske in the Vale of Mowbray and had a population of 16,832 in 2011.[1] Northallerton is an administrative centre for York and North Yorkshire Combined Authority and North Yorkshire Council.[2]

There has been a settlement at Northallerton since Roman times. That grew in importance from the 11th century when King William II gifted land there to the Bishop of Durham, and it became an important religious centre. The Battle of the Standard fought nearby in 1138 involved the death of up to 12,000 Scots.[3]

Northallerton was an important stopping point for coaches on the road between Edinburgh and London until the arrival of the railway.[4]

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