Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively.
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on the application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.
Data integration is a precursor to data analysis, and data analysis is closely linked to data visualization and data dissemination.
Basingstoke (/ˈbeɪzɪŋstoʊk/ BAY-zing-stohk) is the largest town in the county of Hampshire.[b] It is situated in south-central England and lies across a valley at the source of the River Loddon, at the far western edge of The North Downs. It is located 30 miles (48 km) north-east of Southampton, 48 miles (77 km) south-west of London, 27 miles (43 km) west of Guildford, 22 miles (35 km) south of Reading and 20 miles (32 km) north-east of the county town and former capital Winchester. According to the 2016 population estimate, the town had a population of 113,776.[c] It is part of the borough of Basingstoke and Deane and part of the parliamentary constituency of Basingstoke.
Basingstoke is an old market town expanded in the mid-1960s, as a result of an agreement between London County Council and Hampshire County Council. It was developed rapidly after the Second World War, along with various other towns in the United Kingdom, in order to accommodate part of the London 'overspill' as perceived under the Greater London Plan in 1944. Basingstoke market was mentioned in the Domesday Book of 1086 and it remained a small market town until the early 1960s. At the start of World War II, the population was little more than 13,000. It still has a regular market, but is now larger than Hampshire County Council's definition of a market town.
Basingstoke became an important economic centre during the second half of the 20th century and houses the locations of the UK headquarters of Motorola, The Automobile Association, De La Rue, Sun Life Financial, ST Ericsson, GAME, Barracuda Networks, Eli Lilly and Company, FCB Halesway part of FCB, BNP Paribas Leasing Solutions (the leasing arm of BNP Paribas in the UK) and Sony Professional Solutions. It is also the location of the European headquarters of the TaylorMade Golf Company. Other industries include IT, telecommunications, insurance and electronics.