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​Data are individual facts, statistics, or items of information, often numeric, that are collected through observation.[1] In a more technical sense, data are a set of values of qualitative or quantitative variables about one or more persons or objects,[1] while a datum (singular of data) is a single value of a single variable.[2]

Although the terms "data" and "information" are often used interchangeably, these terms have distinct meanings. In some popular publications, data are sometimes said to be transformed into information when they are viewed in context or in post-analysis.[3] However, in academic treatments of the subject data are simply units of information. Data are used in scientific research, businesses management (e.g., sales data, revenue, profits, stock price), finance, governance (e.g., crime rates, unemployment rates, literacy rates), and in virtually every other form of human organizational activity (e.g., censuses of the number of homeless people by non-profit organizations).

Data are measured, collected, reported, and analyzed, and used to create data visualizations such as graphs, tables or images. Data as a general concept refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing. Raw data ("unprocessed data") is a collection of numbers or characters before it has been "cleaned" and corrected by researchers. Raw data needs to be corrected to remove outliers or obvious instrument or data entry errors (e.g., a thermometer reading from an outdoor Arctic location recording a tropical temperature). Data processing commonly occurs by stages, and the "processed data" from one stage may be considered the "raw data" of the next stage. Field data is raw data that is collected in an uncontrolled "in situ" environment. Experimental data is data that is generated within the context of a scientific investigation by observation and recording.

Data has been described as the new oil of the digital economy.[4][5]

​The East Midlands is one of nine official regions of England at the first level of NUTS for statistical purposes. It consists of Derbyshire, Leicestershire, Lincolnshire (except North and North East Lincolnshire), Northamptonshire, Nottinghamshire and Rutland.

The region has an area of 15,627 km2 (6,034 sq mi), with a population over 4.5 million in 2011. The most populous settlements in the region are Derby, Leicester, Lincoln, Mansfield, Northampton and Nottingham. Other notable settlements include Boston, Chesterfield, Corby, Grantham, Hinckley, Kettering, Loughborough, Newark-on-Trent, Skegness, Wellingborough, and Worksop.

Relative proximity to London and its position on the national motorway and trunk road networks help the East Midlands to thrive as an economic hub. Nottingham and Leicester are each classified as a sufficiency-level world city by the Globalization and World Cities Research Network.[2]

The region is primarily served by East Midlands Airport, which lies between Derby, Loughborough and Nottingham.

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