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Data

​Data (/ˈdeɪtə/ DAY-tə, US also /ˈdætə/ DAT-ə) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be used as variables in a computational process.[1][2] Data may represent abstract ideas or concrete measurements.[3] Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represent the raw facts and figures from which useful information can be extracted.

Data are collected using techniques such as measurement, observation, query, or analysis, and are typically represented as numbers or characters that may be further processed. Field data are data that are collected in an uncontrolled, in-situ environment. Experimental data are data that are generated in the course of a controlled scientific experiment. Data are analyzed using techniques such as calculation, reasoning, discussion, presentation, visualization, or other forms of post-analysis. Prior to analysis, raw data (or unprocessed data) is typically cleaned: Outliers are removed, and obvious instrument or data entry errors are corrected.

Data can be seen as the smallest units of factual information that can be used as a basis for calculation, reasoning, or discussion. Data can range from abstract ideas to concrete measurements, including, but not limited to, statistics. Thematically connected data presented in some relevant context can be viewed as information. Contextually connected pieces of information can then be described as data insights or intelligence. The stock of insights and intelligence that accumulate over time resulting from the synthesis of data into information, can then be described as knowledge. Data has been described as "the new oil of the digital economy".[4][5] Data, as a general concept, refers to the fact that some existing information or knowledge is represented or coded in some form suitable for better usage or processing.

Advances in computing technologies have led to the advent of big data, which usually refers to very large quantities of data, usually at the petabyte scale. Using traditional data analysis methods and computing, working with such large (and growing) datasets is difficult, even impossible. (Theoretically speaking, infinite data would yield infinite information, which would render extracting insights or intelligence impossible.) In response, the relatively new field of data science uses machine learning (and other artificial intelligence) methods that allow for efficient applications of analytic methods to big data.

​Ipswich (/ˈɪpswɪtʃ/ (About this soundlisten)) is a historic county town in Suffolk, England. The town is located in East Anglia about 10 miles away from the mouth of the River Orwell and the North Sea. Ipswich is both on the Great Eastern Main Line railway and the A12 road, it is 66 miles (106 km) north-east of London, 54 miles (89 km) east-southeast of Cambridge, and 45 miles (72 km) south of Norwich. Ipswich is surrounded by two Areas of Outstanding Natural Beauty (AONB); Suffolk Coast and Heaths and Dedham Vale.

Ipswich's modern name is derived from the medieval name Gippeswic, likely taken either from an Old Saxon personal name or from an earlier name given to the Orwell Estuary (although unrelated to the name of the River Gipping).[1][2] It has also been known as Gyppewicus and Yppswyche.[3] The town has been continuously occupied since the Saxon period,[3] and is contested to be one of the oldest towns in the United Kingdom.[4] Ipswich was a settlement of great economic importance to England throughout its history, particularly in trade.[5] The town's historical dock, present-day Ipswich Waterfront, was known as the largest and most important dock in the kingdom.[5][6]

Ipswich is a non-metropolitan district and is a large settlement despite its town status. The urban development of Ipswich overspills the borough boundaries significantly, with 75% of the town's population living within the borough at the time of the 2011 Census, when it was the fourth-largest urban area in the United Kingdom's East of England region, and the 42nd-largest urban area in England and Wales.[7] In 2011, the town of Ipswich was found to have a population of 133,384,[8][9] while the Ipswich built-up area is estimated to have a population of approximately 180,000 in 2011.[7]

The town is split into various quarters, with central and the waterfront drawing the most footfall.[10] Central is home to the town's retail shopping and the historical town square, the Cornhill. The waterfront is located south of the town centre on the bend of the River Orwell and is a picturesque setting housing the town's impressive marina. The waterfront was historically an industrial port but has since been transformed into a trendy area lined with high-rise apartment buildings, restaurants, bars and cafés. The waterfront is also home to one of the UK's newest universities, the University of Suffolk, which was formed in 2016.[11]

Ipswich has become a tourist hotspot in the UK with 3.5 million people reported to have visited the county town in 2016.[12] In 2020, Ipswich was ranked as an emerging global tourist destination by TripAdvisor.[13] Ipswich was voted as the 7th most desirable place to live and work in England by the Royal Mail in 2017.[14] In 2007, Ipswich was awarded the cleanest town award,[15] and in 2015, Ipswich was rated as the third happiest place to live in the UK.[16]

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