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​Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many entries (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate.[2] Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts.[3]

Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: volume, variety, and velocity.[4] The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. Thus a fourth concept, veracity, refers to the quality or insightfulness of the data. Without sufficient investment in expertise for big data veracity, then the volume and variety of data can produce costs and risks that exceed an organization's capacity to create and capture value from big data.[5]

Current usage of the term big data tends to refer to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from big data, and seldom to a particular size of data set. "There is little doubt that the quantities of data now available are indeed large, but that's not the most relevant characteristic of this new data ecosystem."[6] Analysis of data sets can find new correlations to "spot business trends, prevent diseases, combat crime and so on".[7] Scientists, business executives, medical practitioners, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet searches, fintech, healthcare analytics, geographic information systems, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics,[8] connectomics, complex physics simulations, biology, and environmental research.[9]

The size and number of available data sets have grown rapidly as data is collected by devices such as mobile devices, cheap and numerous information-sensing Internet of things devices, aerial (remote sensing), software logs, cameras, microphones, radio-frequency identification (RFID) readers and wireless sensor networks.[10][11] The world's technological per-capita capacity to store information has roughly doubled every 40 months since the 1980s;[12] as of 2012, every day 2.5 exabytes (2.5×260 bytes) of data are generated.[13] Based on an IDC report prediction, the global data volume was predicted to grow exponentially from 4.4 zettabytes to 44 zettabytes between 2013 and 2020. By 2025, IDC predicts there will be 163 zettabytes of data.[14] According to IDC, global spending on big data and business analytics (BDA) solutions is estimated to reach $215.7 billion in 2021.[15][16] While Statista report, the global big data market is forecasted to grow to $103 billion by 2027.[17] In 2011 McKinsey & Company reported, if US healthcare were to use big data creatively and effectively to drive efficiency and quality, the sector could create more than $300 billion in value every year.[18] In the developed economies of Europe, government administrators could save more than €100 billion ($149 billion) in operational efficiency improvements alone by using big data.[18] And users of services enabled by personal-location data could capture $600 billion in consumer surplus.[18] One question for large enterprises is determining who should own big-data initiatives that affect the entire organization.[19]

Relational database management systems and desktop statistical software packages used to visualize data often have difficulty processing and analyzing big data. The processing and analysis of big data may require "massively parallel software running on tens, hundreds, or even thousands of servers".[20] What qualifies as "big data" varies depending on the capabilities of those analyzing it and their tools. Furthermore, expanding capabilities make big data a moving target. "For some organizations, facing hundreds of gigabytes of data for the first time may trigger a need to reconsider data management options. For others, it may take tens or hundreds of terabytes before data size becomes a significant consideration."[21]

​South East England is one of the nine official regions of England at the first level of ITL for statistical purposes. It consists of the counties of Buckinghamshire, East Sussex, Hampshire, the Isle of Wight, Kent, Oxfordshire, Berkshire, Surrey and West Sussex. Major towns and cities in the regions include Brighton and Hove, Milton Keynes, Southampton, Portsmouth, Slough, Reading and Oxford.

South East England is the third largest region of England, with an area of 19,096 km2 (7,373 sq mi), and is also the most populous with a total population of over eight and a half million (2011). The region contains seven legally chartered cities: Brighton and Hove, Canterbury, Chichester, Oxford, Portsmouth, Southampton and Winchester. The region's close proximity to London and connections to several national motorways have led to South East England becoming a prosperous economic hub with the largest economy of any region in the UK, after London. The region is home to Gatwick Airport, the UK's second-busiest airport, and Heathrow Airport (the UK's busiest airport) is located adjacent to the region's boundary with Greater London. The coastline along the English Channel provides numerous ferry crossings to mainland Europe.

The region is known for its countryside, which includes two national parks: the New Forest and the South Downs, as well as the North Downs, the Chiltern Hills and part of the Cotswolds. The River Thames flows through the region and its basin is known as the Thames Valley. It is also the location of a number of internationally known places of interest, such as HMS Victory in Portsmouth, Cliveden in Buckinghamshire, Thorpe Park and RHS Wisley in Surrey, Blenheim Palace in Oxfordshire, Windsor Castle in Berkshire, Leeds Castle, the White Cliffs of Dover and Canterbury Cathedral in Kent, Brighton Palace Pier, and Hammerwood Park in East Sussex, and Wakehurst Place in West Sussex. The region has many universities; the University of Oxford is the oldest in the English-speaking world, and ranked among the best in the world.

South East England is host to various sporting events, including the annual Henley Royal Regatta, Royal Ascot and The Derby, and sporting venues include Wentworth Golf Club and Brands Hatch. Some of the events of the 2012 Summer Olympics were held in the south east, including the rowing at Eton Dorney and part of the cycling road race in the Surrey Hills.

In medieval times, South East England included much of the Kingdom of Wessex, which was the precursor to the modern state of England. Winchester was the capital of England after unification of the various states, including the kingdoms of Kent, Sussex and Mercia. Winchester stopped being the administrative capital of England some time in the 13th century as its influence waned while the City of London dominated commerce. The last monarch to be crowned at Winchester was Richard II in 1377, although the last monarch to be crowned by the Bishop of Winchester was Queen Mary I in 1553.

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