Banner Default Image

Demand Planner

  • A Demand Planner is a strategic role that sits at the intersection of supply chain management, sales, and business analytics. These professionals are tasked with forecasting customer demand, using a blend of quantitative data analysis and market intelligence to predict sales trends and inform inventory decisions. Their expertise supports a company's operational efficiency and financial performance by aligning product availability with consumer needs. Through their insights, Demand Planners enable organizations to optimize stock levels, minimize costs, and navigate the complexities of supply and demand dynamics in a constantly evolving marketplace.

    What does aDemand Plannerdo?

    Demand Planners play a pivotal role in ensuring that the supply chain is responsive to the ever-changing market demands while maintaining optimal inventory levels. They utilize historical data, statistical models, and predictive analytics to forecast future product demand, which informs production and distribution strategies. By balancing operational efficiency with customer satisfaction, Demand Planners act as the linchpin between various departments, such as sales, marketing, finance, and operations, to support business goals and profitability.

    Key Responsibilities of a Demand Planner


  • Analyzing past sales patterns, market trends, and seasonality to accurately forecast future product demand.

  • Collaborating with sales and marketing teams to understand promotional activities and their impact on demand.

  • Working closely with supply chain and operations to align demand forecasts with production and inventory management strategies.

  • Regularly reviewing and adjusting forecasts based on real-time sales data and market changes.

  • Developing and maintaining inventory targets and monitoring performance against these goals.

  • Identifying potential supply chain disruptions and proactively developing contingency plans.

  • Engaging with product management and procurement to ensure product availability and timely replenishment.

  • Utilizing advanced forecasting software and tools to improve accuracy and efficiency of demand planning processes.

  • Communicating forecast and inventory estimations to management and key stakeholders.

  • Conducting root cause analysis for demand planning variances and implementing corrective actions.

    Participating in cross-functional meetings to align business plans with company objectives.

  • Providing input into the financial planning process through accurate demand insights and analysis.

  • ​Downham Market, sometimes simply referred to as Downham, is a market town and civil parish in Norfolk, England. It lies on the edge of the Fens, on the River Great Ouse, approximately 11 miles south of King's Lynn, 39 miles west of Norwich and 30 miles north of Cambridge.[2]

    The civil parish has an area of 5.2 km² and in the 2011 census had a population of 9,994 in 4,637 households.[3]

    Fire Station in 2006, now a heritage centre

    It was an agricultural centre, developing as a market for the produce of the Fens with a bridge across the Ouse. During the Middle Ages, it was famed for its butter market and also hosted a notable horse fair. The market is now held Fridays and Saturdays.

    Notable buildings in the town include its mediaeval parish church, dedicated to St Edmund, and the Victorian clock tower, constructed in 1878. The town is also known as the place where Charles I hid after the Battle of Naseby. In 2004 the town completed a regeneration project on the Market Place, moving the market to the town hall car park. The decorative town sign depicts the crown and arrows of St Edmund with horses to show the importance of the horse fairs in the town's history.

    A heritage centre, Discover Downham, opened in a former fire station in 2016.[4] The town is twinned with Civray, Vienne, France.[5]

    Latest jobs