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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Belper is a town and civil parish in the local government district of Amber Valley in Derbyshire, England, located about 7 miles (11 km) north of Derby on the River Derwent. As well as Belper itself, the parish also includes the village of Milford and the hamlets of Bargate, Blackbrook and Makeney. As of the 2011 Census, the parish had a population of 21,823. Originally a centre for the nail-making industry since Medieval times, Belper expanded during the early Industrial Revolution to become one of the first mill towns with the establishment of several textile mills; as such, it forms part of the Derwent Valley Mills World Heritage Site.

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