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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in Staffordshire, England, close to the border with Derbyshire. In 2011, it had a population of 72,299.[2] The demonym for residents of the town is 'Burtonian'. Burton is 11 miles (18 km) southwest of Derby, 27 miles (43 km) northwest of Leicester, 28 miles (45 km) west-southwest of Nottingham and 20 miles (32 km) south of the southern entrance to the Peak District National Park.

Burton is known for brewing.[3] The town originally grew up around Burton Abbey. Burton Bridge was also the site of two battles, in 1322 when Edward II defeated the rebel Earl of Lancaster and 1643 when royalists captured the town during the First English Civil War. William Lord Paget and his descendants were responsible for extending the manor house within the abbey grounds and facilitating the extension of the River Trent Navigation to Burton. Burton grew into a busy market town by the early modern period.

The town is served by Burton-on-Trent railway station. The town was also the start and terminus of the now defunct South Staffordshire Line which linked it to Lichfield, Walsall, Dudley and Stourbridge.

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