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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Leicester (About this soundlisten) LEH-ster) is a city and unitary authority area in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and close to the eastern end of the National Forest. It is to the north-east of Birmingham and Coventry, south of Nottingham, and west of Peterborough.

The 2016 mid year estimate of the population of the City of Leicester unitary authority was 348,300, an increase of approximately 18,500 (Increase 5.6%) from the 2011 census figure of 329,839, making it the most populous municipality in the East Midlands region. The associated urban area is also the 11th most populous in England and the 13th most populous in the United Kingdom.

Leicester is at the intersection of two major railway lines—the north–south Midland Main Line and the east/west Birmingham to London Stansted CrossCountry line; as well as the confluence of the M1/M69 motorways and the A6/A46 trunk routes. Leicester is the home to football club Leicester City and rugby club Leicester Tigers.

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