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Product Design
Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.
Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.
Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]
Lichfield (/ˈlɪtʃfiːld/) is a cathedral city and civil parish[2] in Staffordshire, England. Lichfield is situated roughly 16 mi (26 km) north of Birmingham, 8.1 miles (13.0 km) from Rugeley, 9 miles (14 km) from Walsall, 7.9 miles (12.7 km) from Tamworth and 13 miles (21 km) from Burton Upon Trent. At the time of the 2011 Census the population was estimated at 32,219 and the wider Lichfield District at 100,700.[3]
Notable for its three-spired medieval cathedral, Lichfield was the birthplace of Samuel Johnson, the writer of the first authoritative Dictionary of the English Language. The city's recorded history began when Chad of Mercia arrived to establish his Bishopric in 669 AD and the settlement grew as the ecclesiastical centre of Mercia. In 2009, the Staffordshire Hoard, the largest hoard of Anglo-Saxon gold and silver metalwork, was found 5.9 km (3.7 mi) south-west of Lichfield.
The development of the city was consolidated in the 12th century under Roger de Clinton, who fortified the Cathedral Close and also laid out the town with the ladder-shaped street pattern that survives to this day. Lichfield's heyday was in the 18th century, when it developed into a thriving coaching city. This was a period of great intellectual activity, the city being the home of many famous people including Samuel Johnson, David Garrick, Erasmus Darwin and Anna Seward, and prompted Johnson's remark that Lichfield was "a city of philosophers".
Today, the city still retains its old importance as an ecclesiastical centre, and its industrial and commercial development has been limited. The centre of the city has over 230 listed buildings (including many examples of Georgian architecture), and preserves much of its historic character.
