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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Lowestoft (/ˈloʊ(ɪ)stɒft, ˈloʊstəf/) is an English North Sea coast town and civil parish in the county of Suffolk.[3] On the edge of The Broads, it is the most easterly UK settlement, 110 miles (177 km) north-east of London, 38 miles (61 km) north-east of Ipswich and 22 miles (35 km) south-east of Norwich. As the main town in the district of East Suffolk, it had an estimated 73,775 inhabitants in 2018.[1][1] A port town, it developed out of the fishing industry and as a seaside resort with wide, sandy beaches. As its fisheries declined, oil and gas exploitation in the southern North Sea in the 1960s added to its development, alongside nearby Great Yarmouth. These roles have declined, but it is developing as a regional centre of the renewable energy industry.

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