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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Norfolk (/ˈnɔːrfək/) is a county in East Anglia in England. It borders Lincolnshire to the northwest, Cambridgeshire to the west and southwest, and Suffolk to the south. Its northern and eastern boundaries are the North Sea and to the northwest, The Wash. The county town is the city of Norwich. With an area of 2,074 square miles (5,370 km2) and a population of 859,400, Norfolk is a largely rural county with a population density of 401 per square mile (155 per km2). Of the county's population, 40% live in four major built up areas: Norwich (213,000), Great Yarmouth (63,000), King's Lynn (46,000) and Thetford (25,000).[4]

The Broads is a network of rivers and lakes in the east of the county, extending south into Suffolk. The area is not a national park[5] although it is marketed as such. It has similar status to a national park, and is protected by the Broads Authority.[6]