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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​The Metropolitan Borough of Rotherham is a metropolitan borough of South Yorkshire, England. It is named after its largest town, Rotherham, but also spans the outlying towns of Maltby, Swinton, Wath-upon-Dearne, Dinnington and also the villages of Rawmarsh and Laughton. A large valley also spans the entire borough. Locally known as the Rother Valley.

The district was formed on 1 April 1974, under the Local Government Act 1972, as a merger of the County Borough of Rotherham, with Maltby, Rawmarsh, Swinton and Wath-upon-Dearne urban districts along with Rotherham Rural District and Kiveton Park Rural District.

Rotherham Metropolitan Borough Council is one of the safest Labour councils in the United Kingdom, although the number of Labour council seats dropped from 92% to 79% in 2014 following the Rotherham child sexual exploitation scandal.[2]

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