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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Rugby is a market town in Warwickshire, England, close to the River Avon. The town has a population of 70,628 (2011 census[1]) making it the second-largest town in the county. The town is the main settlement within the larger Borough of Rugby which has a population of 100,500 (2011 census).

Rugby is on the eastern edge of Warwickshire, near the borders of Leicestershire and Northamptonshire. It is 83 miles (134 km) north of London, 30 miles (48 km) east-southeast of Birmingham, 11 miles (18 km) east of Coventry, and 19 miles (31 km) south southwest of Leicester.

Rugby was a small rural market town until the mid-19th century, when the siting of a major railway junction at the town spurred the development of manufacturing and engineering industry, and the rapid growth of population.

Rugby School, an independent school situated in the town, is the birthplace of Rugby football, which according to legend, was invented in 1823, by a Rugby schoolboy William Webb Ellis.[2] The school was founded in 1567, and rose to national prominence as a public school in the 18th century.

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