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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

South West Englandis one of nine officialregions of England. It consists of the counties ofBristol,Cornwall(including theIsles of Scilly),Dorset,Devon,Gloucestershire,SomersetandWiltshire. Large cities and towns in the region includeBristol,Bournemouth,Cheltenham,Exeter,Gloucester,PlymouthandSwindon. It is geographically the largest of the nine regions of England covering 9,200 square miles (23,800 km2),[1]but the third least-populous, with approximately five million residents.

The region includes theWest Countryand much of the ancient kingdom ofWessex. It includes two entirenational parks,DartmoorandExmoor(a small part of theNew Forestis also within the region); and fourWorld Heritage Sites:Stonehenge, theCornwall and West Devon Mining Landscape, theJurassic Coastand theCity of Bath. The northern part of Gloucestershire, nearChipping Campden, is as close to the Scottish border as it is to the tip of Cornwall.[2]The region has by far the longest coastline of any English region.

The region is at thefirst levelofNUTSforEurostatpurposes. Key data and facts about the region are produced by theSouth West Observatory. Following the abolition of theSouth West Regional AssemblyandGovernment Office, local government coordination across the region is now undertaken bySouth West Councils.

The region is known for its richfolklore, including the legend ofKing ArthurandGlastonbury Tor, as well as its traditions and customs. Cornwall has its own language,Cornish, and some regard it as aCeltic nation. The South West is known forCheddar cheese, which originated in theSomersetvillage ofCheddar; Devoncream teas,crabs,Cornish pasties, andcider. It is home to theEden Project,Aardman Animations, theGlastonbury Festival, theBristol International Balloon Fiesta,trip hopmusic and Cornwall'ssurfingbeaches. The region has also been home to some of Britain's most renowned writers, includingDaphne du Maurier,Agatha ChristieandEnid Blyton, all of whom set many of their works here, and the South West is also the location ofThomas Hardy's Wessex, the setting for many of his best-known novels.

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