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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Staffordshire (/ˈstæfərdˌʃɪər, -ʃər/;[2] postal abbreviation Staffs.) is a landlocked county in the West Midlands of England. It borders Cheshire to the northwest, Derbyshire and Leicestershire to the east, Warwickshire to the southeast, West Midlands and Worcestershire to the south, and Shropshire to the west.

The largest settlement in Staffordshire is Stoke-on-Trent, which is administered as an independent unitary authority, separately from the rest of the county. Lichfield, a smaller settlement, is a cathedral city. Other major settlements include Stafford, Burton upon Trent, Cannock, Newcastle-under-Lyme, Rugeley, Leek, and Tamworth.

Smaller towns include Stone, Cheadle, Uttoxeter, Burntwood/Chasetown, Eccleshall, Biddulph, Penkridge and the large villages of Wombourne, Kinver, Tutbury, Alrewas, Barton-under-Needwood, Stretton and Abbots Bromley. Cannock Chase AONB is within the county as well as parts of the National Forest and the Peak District national park.

Wolverhampton, Walsall, West Bromwich and Smethwick are within the historic county boundaries of Staffordshire, but since 1974 have been part of the West Midlands county.

Apart from Stoke-on-Trent, Staffordshire is divided into the districts of Cannock Chase, East Staffordshire, Lichfield, Newcastle-under-Lyme, South Staffordshire, Stafford, Staffordshire Moorlands, and Tamworth.

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