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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​The Metropolitan Borough of Walsall is a metropolitan borough in the West Midlands, England. It is named after its largest settlement, Walsall, but covers a larger area which also includes Aldridge, Bloxwich, Brownhills, Darlaston, Pelsall and Willenhall. It also serves as the post town for nearby Cannock Chase District and Lichfield District respectively.

The borough had an estimated population of 254,500 in 2007.[2]

The current boundaries were set as part of the provisions of the Local Government Act 1972, with a change to the north of the borough in 1994.[3] It is bounded on the west by the City of Wolverhampton, the south by the Metropolitan Borough of Sandwell, to the south east by the City of Birmingham, and by the Staffordshire districts of Lichfield, Cannock Chase and South Staffordshire to the east, north and northwest respectively. Most of the borough is highly industrialised and densely populated, but areas around the north and east of the borough are open space.

In 1986 the borough became an effective unitary authority when the West Midlands County Council was abolished. However it remains part of the West Midlands for ceremonial purposes, and for functions such as policing, fire and public transport.

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