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Product Design

​Product design as a verb is to create a new product to be sold by a business to its customers.[1] A very broad coefficient and effective generation and development of ideas through a process that leads to new products.[2] Thus, it is a major aspect of new product development.

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to do things that include communicate, visualize, analyze, 3D modeling and actually produce tangible ideas in a way that would have taken greater human resources in the past.

Product design is sometimes confused with (and certainly overlaps with) industrial design, and has recently become a broad term inclusive of service, software, and physical product design. Industrial design is concerned with bringing artistic form and usability, usually associated with craft design and ergonomics, together in order to mass-produce goods.[3] Other aspects of product design and industrial design include engineering design, particularly when matters of functionality or utility (e.g. problem-solving) are at issue, though such boundaries are not always clear.[4]

​Worcester (/ˈwʊstər/ (About this soundlisten) WUUS-tər) is a cathedral city in Worcestershire, England, 30 miles (48 km) south-west of Birmingham, 101 miles (163 km) west-north-west of London, 27 miles (43 km) north of Gloucester and 23 miles (37 km) north-east of Hereford. The population is about 100,000. The River Severn flanks the western side of the city centre, which is overlooked by Worcester Cathedral. The Battle of Worcester in 1651 was the final one in the English Civil War, where Oliver Cromwell's New Model Army defeated King Charles I's Royalists. Worcester is the home of Royal Worcester Porcelain, composer Edward Elgar,[1] Lea & Perrins, makers of traditional Worcestershire sauce, University of Worcester, and Berrow's Worcester Journal, claimed as the world's oldest newspaper.

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