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Salesforce CRM

​Salesforce's products include several customer relationship management (CRM) technologies, including: Sales Cloud,[33] Service Cloud,[34] Marketing Cloud,[35] and Commerce Cloud and Platform.[35] Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.

Main services

Salesforce's main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training courses.[36]

Salesforce Platform

Salesforce Platform[37] (formerly known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application.[38][failed verification] These third-party applications are hosted on Salesforce.com's infrastructure.[39]

Force.com applications are built using declarative tools, backed by Lightning[further explanation needed] and Apex, a proprietary Java-like programming language for Force.com,[40] as well as Visualforce, a framework[41] including an XML[42] syntax typically used to generate HTML. The Force.com platform typically receives three complete releases a year.[43] As the platform is provided as a service to its developers, every single development instance also receives all these updates.

In 2015, a new framework for building user interfaces – Lightning Components – was introduced in beta.[44] Lightning components are built using the open-source Aura Framework[45] but with support for Apex as the server-side language instead of Aura's JavaScript dependency. This has been described as an alternative to, not necessarily a replacement for, Visualforce pages.[46]

As of 2014, the Force.com platform has 1.5 million registered developers.[47]

Lightning Base Components is the component library built on top of Lightning Web Components.[48]

AppExchange

Launched in 2005, the Salesforce AppExchange is an online application marketplace that connects customers with third-party applications and consulting services.[49][50] As of 2021, the exchange has over 5,000 apps listed.[51][52]

Trailhead

Launched in 2014, Trailhead is a free online learning platform with courses focused on Salesforce technologies.[53][54][15]

Salesforce+

In August 2021, during the COVID-19 pandemic, Salesforce launched a streaming service titled Salesforce+[b]. The service features original content produced by the company involving its clients ranging from "days in the life" of smaller business owners to interviews with large companies' CEOs. Since 2022, Salesforce has also streamed its annual Dreamforce conference on Salesforce+.[55][56]

Discontinued

Desk.com logo

Desk.com Logo

Desk.com

Desk.com is a SaaS help desk and customer support product that was acquired by Salesforce for $50 million in 2011.[57] The product focused on connecting small businesses to their customers.[57][58]

In March 2018, Salesforce announced that Desk.com would be consolidated with other services into Service Cloud Essentials.[59]

Do.com

Do.com was a cloud-based task management system for small groups and businesses, introduced in 2011 and discontinued in 2014.[60][61][62]

​Birmingham (/ˈbɜːrmɪŋəm/ (About this soundlisten)[3][4] BUR-ming-əm) is a city and metropolitan borough in the West Midlands, England. It is the second-largest city, urban area and metropolitan area in England and the United Kingdom,[b] with roughly 1.1 million inhabitants within the city area, 2.9 million inhabitants within the urban area and 4.3 million inhabitants within the metropolitan area and lies within the most populated English district.[5][6][7][8][9][10][10][11] Birmingham is commonly referred to as the second city of the United Kingdom.[12][13]

Located in the West Midlands county and region in England, approximately 100 miles (160 km) from Central London, Birmingham, as one of the United Kingdom's major cities, is considered to be the social, cultural, financial, and commercial centre of both the East and West Midlands. Distinctively, Birmingham only has small rivers flowing through it, mainly the River Tame and its tributaries River Rea and River Cole – one of the closest main rivers is the Severn, approximately 20 miles (32 km) west of the city centre.

A market town of Warwickshire in the medieval period, Birmingham grew in the 18th-century Midlands Enlightenment and subsequent Industrial Revolution, which saw advances in science, technology, and economic development, producing a series of innovations that laid many of the foundations of modern industrial society.[14] By 1791, it was being hailed as "the first manufacturing town in the world".[15] Birmingham's distinctive economic profile, with thousands of small workshops practising a wide variety of specialised and highly skilled trades, encouraged exceptional levels of creativity and innovation and provided an economic base for prosperity that was to last into the final quarter of the 20th century. The Watt steam engine was invented in Birmingham.[16]

The resulting high level of social mobility also fostered a culture of political radicalism which, under leaders from Thomas Attwood to Joseph Chamberlain, was to give it a political influence unparalleled in Britain outside London, and a pivotal role in the development of British democracy.[17] From the summer of 1940 to the spring of 1943, Birmingham was bombed heavily by the German Luftwaffe in what is known as the Birmingham Blitz. The damage done to the city's infrastructure, in addition to a deliberate policy of demolition and new building by planners, led to extensive urban regeneration in subsequent decades.

Birmingham's economy is now dominated by the service sector.[18] The city is a major international commercial centre and an important transport, retail, events and conference hub. Its metropolitan economy is the second largest in the United Kingdom with a GDP of $121.1bn (2014),[2] and its six universities make it the largest centre of higher education in the country outside London.[19] Birmingham's major cultural institutions – the City of Birmingham Symphony Orchestra, the Birmingham Royal Ballet, the Birmingham Repertory Theatre, the Library of Birmingham and the Barber Institute of Fine Arts – enjoy international reputations,[20] and the city has vibrant and influential grassroots art, music, literary and culinary scenes.[21] The city will host the 2022 Commonwealth Games.[22] Birmingham is the fourth-most visited city in the UK by foreign visitors.[23]