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Salesforce CRM

​Salesforce's products include several customer relationship management (CRM) technologies, including: Sales Cloud,[33] Service Cloud,[34] Marketing Cloud,[35] and Commerce Cloud and Platform.[35] Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead.

Main services

Salesforce's main technologies are tools for customer management. Other products enable customers to create apps, integrate data from other systems, visualize data, and offer training courses.[36]

Salesforce Platform

Salesforce Platform[37] (formerly known as Force.com) is a platform as a service (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application.[38][failed verification] These third-party applications are hosted on Salesforce.com's infrastructure.[39]

Force.com applications are built using declarative tools, backed by Lightning[further explanation needed] and Apex, a proprietary Java-like programming language for Force.com,[40] as well as Visualforce, a framework[41] including an XML[42] syntax typically used to generate HTML. The Force.com platform typically receives three complete releases a year.[43] As the platform is provided as a service to its developers, every single development instance also receives all these updates.

In 2015, a new framework for building user interfaces – Lightning Components – was introduced in beta.[44] Lightning components are built using the open-source Aura Framework[45] but with support for Apex as the server-side language instead of Aura's JavaScript dependency. This has been described as an alternative to, not necessarily a replacement for, Visualforce pages.[46]

As of 2014, the Force.com platform has 1.5 million registered developers.[47]

Lightning Base Components is the component library built on top of Lightning Web Components.[48]

AppExchange

Launched in 2005, the Salesforce AppExchange is an online application marketplace that connects customers with third-party applications and consulting services.[49][50] As of 2021, the exchange has over 5,000 apps listed.[51][52]

Trailhead

Launched in 2014, Trailhead is a free online learning platform with courses focused on Salesforce technologies.[53][54][15]

Salesforce+

In August 2021, during the COVID-19 pandemic, Salesforce launched a streaming service titled Salesforce+[b]. The service features original content produced by the company involving its clients ranging from "days in the life" of smaller business owners to interviews with large companies' CEOs. Since 2022, Salesforce has also streamed its annual Dreamforce conference on Salesforce+.[55][56]

Discontinued

Desk.com logo

Desk.com Logo

Desk.com

Desk.com is a SaaS help desk and customer support product that was acquired by Salesforce for $50 million in 2011.[57] The product focused on connecting small businesses to their customers.[57][58]

In March 2018, Salesforce announced that Desk.com would be consolidated with other services into Service Cloud Essentials.[59]

Do.com

Do.com was a cloud-based task management system for small groups and businesses, introduced in 2011 and discontinued in 2014.[60][61][62]

​Sleaford (historically known as New Sleaford) is a market town and civil parish in Lincolnshire, England. Since 1973, the parish boundaries have included Quarrington to the south-west, Holdingham to the north and Old Sleaford to the east – contiguous settlements and former civil parishes which, with New Sleaford, had formed an Urban District. The town is on the edge of the fertile Fenlands, about 11 miles (18 kilometres) north-east of Grantham, 16 mi (26 km) west of Boston, and 17 mi (27 km) south of Lincoln. With a population of 17,671 at the 2011 Census, the town is the largest settlement in the North Kesteven district. Bypassed by the A17 and the A15, it is connected to Lincoln, Newark, Peterborough and King's Lynn. Sleaford railway station is on the Nottingham to Skegness (via Grantham) and Peterborough to Lincoln Lines.

The first settlement formed in the Iron Age where a prehistoric track crossed the River Slea. It was a tribal centre and home to a mint for the Corieltauvi in the 1st centuries BC and AD. Evidence of Roman and Anglo-Saxon settlement has been uncovered. In the medieval period, records differentiate between Old and New Sleaford, the latter emerging by the 12th century around the present-day market place and St Denys' Church; Sleaford Castle was also built at that time for the Bishops of Lincoln, who owned the manor. Granted the right to hold a market in the mid-12th century, New Sleaford developed into a market town and became locally important in the wool trade, while Old Sleaford declined.

From the 16th century, the landowners were the Carre family, who operated tight control over the town, and it grew little in the early modern period. The manor passed from the Carre family to the Hervey family by the marriage of Isabella Carre to John Hervey, 1st Earl of Bristol, in 1688. The town's common land and fields were legally enclosed by 1794, giving ownership mostly to the Hervey family; this coincided with the Slea's canalisation; the Sleaford Navigation brought economic growth until it was superseded by the railways in the mid-1850s. In the 20th century, the sale of farmland around Sleaford by Bristol Estates led to the development of large housing estates. The subsequent availability of affordable housing combined with the town's educational facilities and low crime rates made it an attractive destination for home-buyers. As a result, the town's population underwent the fastest growth of any town in the county in the 1990s.

Sleaford was primarily an agricultural town until the 20th century, supporting a cattle market, with seed companies, such as Hubbard and Phillips, and Sharpes International Seeds, being established in the late 19th century. The arrival of the railway made the town favourable for malting. Industry has declined, and in 2011 the most common occupations are in wholesale and retail trade, health and social care, public administration and defence and manufacturing. Regeneration of the town centre has led to the redevelopment of the old industrial areas, including the construction of the National Centre for Craft & Design on an old wharf.